Poll results are in! What is the appetite for gamification?

June 12th, 2012

We received some pretty surprising results with this one! There’s definitely big opportunity brewing in the gamification or game based learning market.

42% of poll-takers responded either that their company is using games as a learning tool, or is considering using gamification for training in the very near future. Only 2% responded that their company has considered it inappropriate.

This implies that over half of our poll respondents (56%) have not yet considered it, or they are unsure what gamification is and how it can truly aid the learning and development of their employees.  To me, this represents a HUGE opportunity for game based learning solutions providers like us!

DC Gartner states that by 2014 over 70% of Global 2000 organizations will be using games for learning purposes. Why? Gamification paves the way for a safe and engaging learning environment where employees’ acquisition and retention of information is significantly greater than traditional teaching methods.  LTLMagazine.com discovered that after 6 weeks gamification learners have a 45% retention rate- compared to only 4% for learners using traditional classroom and study methods.

And don’t think the corporate population is too old for this! The average game user is 37 year old and almost 30% are over 50 !



Keith W. Waitt
President & CEO
Consultancy Matters LLC

Category: Consultancy Matters, Learning and Development, Risk Training

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